Tourism Policy and Strategies

The success of Queensland’s tourism industry is a key focus of the Queensland Government.

The Department of Tourism, Major Events, Small Business and the Commonwealth Games collaborates across industry and government to develop and implement policies and strategies aimed at growing the Queensland’s tourism industry.

  • Advancing Tourism 2016-20

    Advancing Tourism 2016-20 is the Queensland Government’s plan to grow tourism and jobs. It seeks to capitalise on the opportunity afforded by unprecedented growth in tourism to increase market share and boost tourism jobs by targeting four priority areas – grow quality products, events and experiences; invest in infrastructure and access; build a skilled workforce and business capabilities; and seize the opportunity in Asia.

  • Advancing Tourism in North Queensland 2016-20

    A supplement to Advancing Tourism 2016-20, Advancing Tourism in North Queensland outlines key actions specific to the North Queensland context.

    The strategy includes a suite of actions to support the continued growth of the tourism industry in the North Queensland region.

  • Queensland Ecotourism Plan

    The Queensland Ecotourism Plan 2016-2020 provides the framework for building a thriving ecotourism industry and delivering new ecotourism experiences in Queensland’s national and marine parks and other natural areas.

  • Queensland Tourism and Transport Strategy

    The Department of Tourism, Major Events, Small Business and the Commonwealth Games recently invited feedback from interested parties on the draft Queensland Tourism and Transport Strategy (QTTS).

    Public consultation on the draft QTTS closed on 28 April 2017.

    Feedback from the public consultation is currently being considered and will help shape the final QTTS which is expected to be released in mid-2017.

    The QTTS was developed to ensure the transport network and soft infrastructure supports tourism growth into the future. It detailed the approach to transport planning and identify tourists' requirements for future planning and investment across the transport network.

    The QTTS is a joint project between the Department of Tourism, Major Events, Small Business and the Commonwealth Games and the Department of Transport and Main Roads.

    If you have any questions, please contact the department via email.

  • North Stradbroke Island Economic Transition Strategy

    The North Stradbroke Island Economic Transition Strategy includes initiatives which aim to diversify and expand the current tourism industry on North Stradbroke Island. The Department of Tourism, Major Events, Small Business and the Commonwealth Games is leading a number of initiatives under the Strategy.

  • Queensland Drive Strategy

    The Queensland Drive Tourism Strategy 2013-2015 was developed to encourage more travellers to take a driving holiday in Queensland.

    Key actions under the strategy included the development of the Queensland Camping Options Toolkit and the Best Practice for Roadside Rest Areas in Queensland.

    Further information about drive tourism in Queensland is available at Business Queensland (Business and Industry Portal).

For more information on tourism policies and strategies, please contact tourism@dtesb.qld.gov.au

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